blufeather helps pointOne EPoS double its sales

View all case studies

pointOne is an award winning company that develops innovative, easy to use and reliable touchscreen EPoS solutions for hospitality industries such as restaurants, bars, night clubs, pubs, colleges and more.

The company has supplied professional EPoS solutions to a varied client portfolio including: River Cottage, The Wales Millennium Centre, Coffee Republic, Peyton and Byrne, Henley Management College, Brighton Dome, and Proud Galleries.

Challenge- The company had an excellent product, but was struggling to achieve the market share it believed it deserved.

Managing Director at pointOne Steven Rolfe explains, "We have a good sales team, that worked hard, but somehow we were struggling to make the sales we should.”

Solution - A congruent sales pipeline building programme designed by blufeather

Using the 7 ‘Cs’ model the programme focused pointOne's sales effort into the market sectors where they could build the most value, and therefore achieve the biggest return for the resources they had.

The Results - A step-change in business performance

According to Steven Rolfe, the impact was almost immediate. "From day one blufeather introduced a number of pro-active sales initiatives that had an immediate impact in developing new leads. The additional sales activity has increased our sales pipeline and we have won significant new business on the back of it".

“Steve is also involved in providing one-to-one personal coaching to our sales executives. This programme has been a win/win situation; our sales execs have been able to make target more easily and our company has both met and exceeded our revenue and profit goals.”

Steven Rolfe concludes; "Since appointing blufeather we have doubled our revenues and entered several new profitable markets. We now consider Steve to be an integral and essential part of our management team - and he costs less than the budget we spend on a single trade show!